Complete reference guide for all revenue streams. Use the filters below to explore by role (Buyer, Seller/MSME, Logistics) or model type (Core vs Add-ons).
Choose one per seller — mutually exclusive
Annita adds a spread on top of your listed price. You keep 100% of your price — no commission taken.
Bulk items, high turnover
Regular consumer products
Specialized offerings
Pay a flat monthly fee. No markup applied — buyers see your true pricing.
Basic listing + storefront
+ analytics + 3 ad slots
+ ERP tools + API access
Dedicated support + SLA
End-to-end delivery fulfillment. Revenue shared with logistics partners.
Local delivery
City delivery
Suburban
Regional
Custom pricing
Stack on any core model
Pay to rank higher in search results, category pages, and featured sections.
Featured in category
Pinned search results
Prime homepage placement
Promotional placement
Run paid in-feed and banner campaigns targeting buyers on the platform.
CPC pricing
CPM per 1,000 impressions
Flat rate
Per send
Split purchases into installments. Sellers receive full payment immediately.
Buyer fee
Buyer fee
Buyer fee
Seller fee
Payment infrastructure powering all transactions across the ecosystem.
Lowest fee
Domestic payments
Installment processing
Cash out
International
Business management modules — inventory, invoicing, procurement, staff.
Stock tracking
Billing tools
Supply chain
HR management
All modules
External platforms access Annita's rails via API.
Testing
50K calls
300K calls
SLA + rev-share
See how much you could earn with Annita's different revenue models.
Seller Earnings (100%)
$5,000
per month
Annita Spread
$500
Revenue Breakdown
The demand side — primarily interact with BNPL, AnnitaPay, and discover products through Prioritization/Sponsored Ads. May carry logistics fee depending on seller policy.
Primary revenue source across subscription, ERP tools, ads, prioritization, logistics fees, and API benefits. Choose either Markup OR Subscription as core model.
One dedicated stream — the Logistics delivery fee — where they earn 70-80% share, with Annita taking 20-30% margin.
Note: The two core models (Markup vs Subscription) are mutually exclusive per seller. All add-ons (BNPL, Ads, ERP, AnnitaPay, Logistics, API) stack on top.
Choose your path and start earning or shopping on Africa's most trusted marketplace platform.
